Newell Rubbermaid opened a Design Center in Kalamazoo, MI, focused on innovation and product design for design-driven companies. To be staffed by about 100 professionals, the center includes software, prototyping tools and an on-site model shop.
The 40,000-sq.-ft. center will also house a photography studio, graphic design, color material specialists and trend analysts. It incorporates both immersion and usability labs, which allow teams to evaluate prototypes and interact with customers and end-users, respectively.
“The opening of our new Design Center represents another step forward in our ambition to become a design and innovation led company,” said Michael Polk, president and chief executive officer of Newell Rubbermaid. “Our pipeline of new products is strengthening and with the Design Center now operational, we will further the development of new ideas that distinguish our brands in the marketplace. Newell’s new Design Center is a great example of our Growth Game Plan in action.”
For more information, visit Newell Rubbermaid.
Sources: Press materials received from the company and additional information gleaned from the company’s website.